Sunderland AFC is delighted to announce a new multi-year partnership with P1 Travel and XS2Event, providing supporters with official match break packages. The initiative will form part of the Club’s continued efforts to expand international appeal and growth, while continuing to service our loyal fans locally.
The partnership is designed to provide new opportunities for fans in other parts of the UK and specifically those football fans overseas, to experience matchdays at the Stadium of Light, with a range of official match break packages available to purchase. Packages will not only include a match ticket but also additional hospitality, attraction and accommodation options – designed to allow fans to have the full Sunderland experience while in the region. Individual match ticket access via the Black Cat Membership ballot will not be impacted by this initiative.
P1 Travel is one of Europe's leading providers of match break packages, partnering with some of the world's biggest clubs, Formula 1 races and other sporting events. Through its network of official partnerships, fans can book official experiences with confidence.
Sunderland AFC Chief Commercial Officer, Scott McCubbin said: “We're pleased to welcome P1 Travel as a partner of Sunderland AFC, supported by XS2Event.
“As interest in the Club continues to grow, both around the UK and internationally, it's important that we create new ways for fans to get to know Sunderland and enjoy a fantastic matchday experience as part of their time in the region.
“This partnership enables fans to access official sports break packages through trusted providers, giving them greater choice and a range of local activities, convenience and peace of mind when planning their visit to the Stadium of Light. This is all designed to spread the word and increase our reach - allowing more fans worldwide to experience what it means to be Sunderland.
“We look forward to working closely with P1 Travel and XS2Event to create experiences for supporters from further afield throughout the season."
"We're proud to partner with Sunderland AFC and make it easier than ever for supporters from around the world to experience a match at the Stadium of Light. We've seen growing international demand for Sunderland matches, and we're excited to combine official matchday experiences with everything the city and the wider region have to offer." says Rick van der Maas, Commercial Director P1 Travel.
